Your customer is your boss, here are 5 ways you can impress him

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” Those were the famous words from Henry Ford.

I’ve recently been reading Jeffery Gitomer’s book on customer loyalty and its relationship with customer satisfaction and whoa, he’s got some super principles that I really connected with.

“Don’t be fooled by the signature at the bottom of your payroll check – the guy who signed the check didn’t put the money there – your customers did.” – Jeffery Gitomer.

One that really stood out for me was this principle – Your Customer is your Paycheck.

With no customers, there is no money to pay you. He goes onto say that without customers, you’re not getting paid, your business is worthless, and your wallet is empty.

I think this is a great point and really flips the angle on customer service. If we treated all customers like they were our boss, we would go out our way to make sure their experience with us was 10 out of 10.

Here are five ways you can impress your boss customers:


1. Thank all your customers for their business, and mean it

This is pretty straight forward. Be thankful for your customers continued support and business. Without their purchases and repeat purchases, you wouldn’t be receiving your paycheck.

Saying thank you goes a long way to showing you appreciate your customers. And… an appreciated customer is a happy customer.

Related: Try using a Customer Feedback Questionnaire to survey your customers – it shows them that you really care.


2. Go out of your way to help your customers

Jeffery mentions in his book that customer service should be renamed to customer help. If every time you interacted with a customer and you thought help rather than service, I can guarantee your customers would have had a better experience.

Try going out your way to help your customers. You will be surprised how thankful they will be for your extra help, not to mention the customer loyalty it will build.


3. Try to impress your customers, like you want a raise

Remember every time you tried to impress your boss by going out your way for something, or making sure you met some deadlines that seemed out of reach? Well… try doing that for your customers. Act like your customers are your boss, and do everything you can to impress them as if you wanted a raise.


4. Think about your paycheck every time you talk to a customer

Next time you check your bank balance after pay-day or receive your hard copy check, think about whose money that really is. Think about your customers.


5. Keep your promises and integrity

If you told your boss you would have some work done by close of business Friday, you’d make sure it’s done wouldn’t you. Well, the same goes for your customers. If you promise to call them at 4.30 – make sure you call them then, not 5 minutes later or the next day. Integrity goes a long way to building customer loyalty.

In wrapping this up, I’m probably going to have a few people yell out and say, as if my employees care that much about our customers!

Well, I’m here to tell you that is what you should be aiming for. Businesses need to look at ways to create a customer-focused cultural, where employees to treat customers like the kings. Because let’s face it, at the end of the day… your customer is your paycheck.


Watch the video:

Gordon Tan

Gordon Tan is an entrepreneur based in Australia who has started and sold multiple technology companies with a combined value of $150m. This included a client satisfaction benchmarking platform which gave him first hand insight into the best practices of over 6,000 businesses. After retiring at 35 he is now a recognised thought leader on winning and retaining clients - His two passions: making clients the heartbeat of a business no matter what the product or service and this blog.

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