How loyal are your customers?

If they experienced one mishap from your end, how likely would they be to cancel their contract?

In today’s episode of Client Heartbeat Mondays, I take you through five strategies to help retain your customers through building customer loyalty.

A study by U.S. Small Business Administration found that 68% of  customers who decide to cancel their contract with server providers check ‘unhappy with service’ as the reason for leaving.

That’s a lot of unhappy customers.

I hope by providing some insights into how you can improve your customer loyalty, you can keep your customers happy.

Here are the five customer loyalty strategies I cover:

  • Set expectations early
  • Become a trusted adviser
  • Be proactive
  • Use automation
  • Use customer feedback surveys

Gordon Tan

Gordon Tan is an entrepreneur based in Australia who has started and sold multiple technology companies with a combined value of $150m. This included a client satisfaction benchmarking platform which gave him first hand insight into the best practices of over 6,000 businesses. After retiring at 35 he is now a recognised thought leader on winning and retaining clients - His two passions: making clients the heartbeat of a business no matter what the product or service and this blog.

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