Customer Experience Does Not Have To Be A Guessing Game: Measure These 3 Metrics

Customer Experience Does Not Have To Be A Guessing Game: Measure These 3 Metrics Improving the customer experience doesn’t have to be a guessing game. There are metrics you can use to benchmark and improve the experience for your customers, guide your customer experience strategy and create happier, more loyal customers. In the past, my customer experience […]

How To Improve Customer Satisfaction Just Like R & G Technologies

How To Improve Customer Satisfaction Just Like R & G Technologies R&G Technologies improved customer satisfaction by 15% over a 12 month period which has helped them retain more customers, build more customer advocates, and grow their business. Without disclosing the actual numbers for each of these benefits, I thought to myself, I really need to write […]

How Do The Best Companies Deal With At-Risk Clients?

How Do The Best Companies Deal With At-Risk Clients? Everyone deals with losing a client differently. You might get a sick feeling in the stomach, you might tear your hair out or you might even scream out loud. But what if you could predict if a customer was unhappy before they left or cancelled their contract? […]

Is Consistency The Secret Ingredient To Customer Satisfaction?

Is Consistency The Secret Ingredient To Customer Satisfaction? Consistency is the key to customer satisfaction. A study of 27,000 American consumers by McKinsey & Company has found that a consistent customer experience across the entire customer journey will increase customer satisfaction, build trust and boost loyalty. Coauthors of Outside In: The Power of Putting Customers at the Center […]

3 Customer Satisfaction Tips (From The Industry’s Top 5%)

3 Customer Satisfaction Tips (From The Industry’s Top 5%) We’ve all been there… You lose a big client contract and you start revisiting ways to improve customer satisfaction. You try all the basic strategies like setting customer expectations and ‘going above and beyond’, but you still feel like it’s not enough. This is a familiar […]

Why Customer Satisfaction Is Important (6 Reasons)

Why Customer Satisfaction Is Important (6 Reasons) Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses. In a survey of […]

13 Customer Satisfaction Quotes To Inspire You

13 Customer Satisfaction Quotes To Inspire You We all love a good customer satisfaction quote every now and again. Here’s a list of the best 13 quotes I could find. Have I missed any? Let me know your favorite customer satisfaction quote in the comments below.   Tweet this quote Tweet this quote Tweet this […]

Why Customer Feedback Is Important To Your Business (6 Reasons)

Why Customer Feedback Is Important To Your Business (6 Reasons) Customer feedback is a marketing term that describes the process of obtaining a customer’s opinion about a business, product or service. Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall […]

Measure Customer Satisfaction Using Gallup’s Four Levels Of Customer Expectations

Measure Customer Satisfaction Using Gallup’s Four Levels Of Customer Expectations The Gallup Organization has found there are four levels of customer expectation that help companies measure customer satisfaction. The revolutionary research which was reported in the book, First, Break All the Rules by Marcus Buckingham and Curt Coffman, suggests that as a customer becomes ‘closer’ to a company, they […]

Customer Experience Marketing: What Is It?

Customer Experience Marketing: What Is It? Customer experience marketing is about putting the customer at the forefront of your marketing strategy. Instead of trying to sell customers on features and benefits, shift your mindset and think about them. Why do they want to engage with you? Why are they reading or viewing your marketing material? If you […]