How Do You Calculate Your Net Promoter Score? Try One Of These Five Software Tools

How Do You Calculate Your Net Promoter Score? Try One Of These Five Software Tools How do you measure the customer experience? One metric you can use is your Net Promoter Score (NPS). Your Net Promoter Score is a number that represents how loyal your customers are – a calculation that takes into consideration happy customers (promoters), satisfied […]

4 Reasons Why Customer Advocacy Is Important To Your Business

4 Reasons Why Customer Advocacy Is Important To Your Business Customer advocacy is a marketing term for a customer-focused strategy that encompasses all aspects of contact a company has with its customers, including experiences with products, services, sales, support and complaints. Customer advocacy is important because it provides marketers and business owners with a way to […]