5 Lead Generation Strategies for Companies

Lead generation is considered a big headache for many companies. What if I told you that a successful lead generation strategy can boil down to five actionable strategies?

Well, today’s your lucky day.

I’m going to take you through the five strategies I used to grow R & G Technologies profits by $250,000 and revenue by over 50% in under 12 months. These strategies played in integral part in transforming the company into one of Australia’s fastest growing managed service providers. My companies revenue grew from zero to four million in just six years.

To give you a bit of background about me, I’ve been working in the IT industry for 10+ years, and at 27, with two partners ran one of Australia’s fastest growing IT Companies. In 2008, I then started a recruitment company and continue to work with many other IT businesses to help them grow and streamline their operations.
Whether you are an aspiring IT company, or an experienced campaigner, this guide will help you start generating more leads for your business. I will take you through the exact strategies I used and give you some actionable takeaways that will help you get on the right track.

Here’s what you’re going to learn:

  • How to take an active role in sales
  • How to implement a telemarketing strategy that works
  • Why you need to use the ‘light switch’ method to quickly screen prospects
  • Tips and tricks to leverage aggregators to drive new leads
  • How to nurture your leads using post sale email marketing


On top of this, I’ll also be giving you the exact templates I used to close more sales.

These templates include:

  • Sample Prospect Letter
  • Total Cost of IT Template
  • Client Maturity Matrix


So, what are you waiting for?


Fill in your details below and download this massive 18 page lead generation guide today.

Download now

Click here to download

Photo credit: Directnews


Gordon Tan

Gordon Tan is an entrepreneur based in Australia who has started and sold multiple technology companies with a combined value of $150m. This included a client satisfaction benchmarking platform which gave him first hand insight into the best practices of over 6,000 businesses. After retiring at 35 he is now a recognised thought leader on winning and retaining clients - His two passions: making clients the heartbeat of a business no matter what the product or service and this blog.

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