4 Online Survey Tools for Companies

online survey tools msps

Online survey tools are a great way for companies to get feedback from customers.

Whether you are looking for ways to improve your customer service, or are interested in product feedback, surveys are great.

Unfortunately, like I mentioned in my post earlier this month, most companies struggle with getting good survey response rates.

From my experience, the success of your customer feedback process banks heavily on the goals of your survey and the online survey tool you use.

In this post, I’m going to take you through my four favourite online survey tools, providing you with 5 ‘need to know’ facts for each. I’m hoping this will help you in evaluating the right tool that will best fit your business.

That last bit is important – you need to choose a tool that will help you find out what you want to learn from your customers.

So the first step is to establish the goals of your feedback. What do you want to achieve?

If you go out and send your 100 clients a customer feedback survey, what are your goals?

SimplyCast wrote a great article on setting goals for your online surveys.

Setting goals for your online surveys will not only direct the type of survey you’re creating but also drive the analysis of the data collected.

Here are some goals you should be using for your online surveys:

  • Customer service: determine if your customers are happy with your service.
  • Product satisfaction: understand what motivates your customer to buy.
  • Promotional campaign success: find out how effective your marketing campaign was – what source did your new customers come from.
  • Company image: gauge how your customers perceive your company

Once you understand your survey goals, choose the best online survey that will meet your needs.

Today, I’ll be reviewing these four online survey tools:

  • Client Heartbeat (from $25/mth)
  • Survey Monkey (free version and paid from $19/mth)
  • Survey Gizmo (from $75/mth)
  • Google Forms (free)

 

1.    Client Heartbeat

client heartbeat dashboard

Client Heartbeat is an online survey tool that monitors customer satisfaction over a period of time to give you intelligence around how happy or unhappy your customers are. From the outside, Client Heartbeat is an online survey tool… but when you jump on the inside, it does so much more. For instance, it can actually use the feedback you’re getting from customers to benchmark your performance against other companies in your industry.

So you can see how you stack up against XYZ Company down the road, and the market leaders – pretty cool!

5 Client Heartbeat ‘Need to Know’ Facts:

  • Claims to receive up to 85% survey response rate – compared to avg of 5-10% with regular only survey tools
  • Automates the whole feedback process and can schedule future surveys to run every quarter or even every year.
  • Crowd sources questions for your specific industry to make sure you’re asking the right questions which get you the best answers and feedback.
  • Benchmarks your customer feedback against other companies in your industry to intelligently make better business decisions
  • Has a fancy feature to capture testimonials from happy customers. These testimonials can then be shared via LinkedIn, Facebook and Twitter to reach an estimated 4,000 extra eyeballs

Learn more about Client Heartbeat

2.    Survey Monkey

survey monkey online survey tool

Survey Money is probably the world’s most popular online survey tool. If you are looking for a way to learn more about your customers, validate some ideas or do some market research – SurveyMonkey is a great tool.

This tool is easy to use and offers a free/basic version which will let you get started with some sample surveys.

Note: You can actually get away with the free version if you don’t intend to send too many surveys.

5 SurveyMonkey ‘Need to Know’ Facts:

  • Offers a question bank that gives you a ton of sample questions and answers to help you get started
  • Ability to customise your questions and create multi-page surveys
  • Results and reporting let you put together graphs and charts for quick analysis
  • Not very flexible and can be hard to customise with your own branding
  • It’s worth upgrading to the “Select” plan so you get unlimited questions, more survey templates and opens up a few more features to help you customise the survey experience for your customers

Learn more about SurveyMonkey

3.    Survey Gizmo

surveygizmo online survey tool

I discovered SurveyGizmo a couple of weeks ago when writing my article on 7 ways to Increase Survey Response Rates. This tool impressed me and I’m glad someone is competently challenging the mighty SurveyMonkey. Just like the other online survey tools, this one has a low cost option and a premium option.

For the basic package, you get to fully customise your survey look and feel, embed images and video right into the form, and host the form directly on your website.

The admin dashboard displays your surveys in a neat panel which makes reporting super easy. The tool offers 23 question types along with an unlimited number of surveys.

5 SurveyGizmo ‘Need to Know’ Facts:

  • Easy to use interface makes adding questions quick
  • Access to useful additional features like email auto-responders, database integrations and client management
  • Total branding control so you can make it look exactly like your website
  • Award winning customer support team gives you access to phone support (that’s quite rare for SAAS products)
  • They no longer offer a free account, so to give it a crack, you’ll need to sign up up for a 14 day free trial.

Here’s a review by Applied Corporate Governance:

For its roundedness, attractive and simple navigation and best free package, we would choose Survey Gizmo as the best of the free online survey tools.

Learn more about SurveyGizmo

4. Google Forms

googl eforms online survey tool

Google Forms is a great product from Google that helps you learn more about your customers.
Google Forms uses Google Docs (or Google Drive) and lets you create forms which act as surveys and can be used to capture data about your customers.

This tool is free and all you need to access it is a Google Account.

I must add here that this option is probably not suitable for the tech luddites (slow adopters of technology), because it does get a bit more complicated.

But… if you are pretty good with new technology, definitely give this one a go.

5 Google Forms ‘Need to Know’ Facts:

  • Ability to customise questions and answer choices however you want
  • Easily embed the form into your website or just email the URL
  • Feedback is captured automatically and reports are produced inside Google Docs – one click access to charts and graphs for better, more accurate analysis.
  • Easily review all responses in a spread sheet and share the spread sheet with other users.

Learn more about Google Forms or read a great Google Forms tutorial by Ryan Taft.

Client Heartbeat VS SurveyMonkey VS SurveyGizmo VS Google Forms

In wrapping up this online survey tool comparison guide, I wanted to end with a couple of important thoughts.

All these tools are great pieces of software and are hard to compare face to face. I strongly suggest you work out exactly what you want to achieve from your surveys and choose the solution that will best help you achieve those outcomes.

For instance, if you are looking for a simple, easy to use survey tool that guarantees high response rates, I recommend Client Heartbeat.

Alternatively, if you’re just looking for some simple feedback from a select group of customers, and your pretty tech savvy – I recommend giving Google Forms a crack.

I’d love to hear your feedback, please share your reviews and thoughts in the comments below.

Survey your customers and improve customer satisfaction.

create-free-acctry-live-dashboard

Here’s some recommended reading:

Tagged: Customer Surveys

About Ross Beard

Ross Beard was on the marketing team at Client Heartbeat, the simple customer feedback tool. Learn how Client Heartbeat makes improving customer satisfaction easy.

  • Sarah Miller

    I think you must have a look at SoGoSurvey . They give free licence to Non-profits and students.

    • http://blog.clientheartbeat.com/ Ross Beard

      Hi Sarah, what are some of the benefits of SoGoSurvey compared to the tools listed above?

  • Basil

    Try http://www.inqwise.com – you get 5000 responses + unlimited surveys + multiple pages+ branding + logo + export results for free

  • Adam Field

    Some other great tools include:
    surveymoz.com
    woofoo.com
    smartsurvey.co.uk

  • Dayna Hayes

    I’d like to add another vote to include SoGoSurvey on your list. Its features are very comparable to the other online tools, but the cherry is the free student account that gives you access to the Professional license features, including unlimited surveys, questions and responses. I’ve exclusively used Survey Monkey before but have found SoGoSurvey to be just as intuitive and easy to use.

    • Nicole Torres

      That is great news! I’ll have to get one of those free student accounts and give it a try. Thanks for the share! For a small business employee/student this is the perfect option!

  • Stephanie

    Great article! Although SurveyGizmo does still allow a free account option. I just did it! 🙂

  • http://quicktapsurvey.com/ David Wogan

    Choosing the right platform depends on how a survey is going to be administered. In a face-to-face setting, interaction is very important. Offline survey platforms, like QuickTapSurvey, features big buttons and interactive question types which enables data to be collected in a fun and conversational way. Offline surveys are extremely useful when a location has no internet connectivity, as information is stored locally on a device.

    When respondents are online, use an online survey platform like SurveyMonkey, SurveyGizmo, TypeForm, Wufoo.

    While QuickTapSurvey is the perfect choice for conducting face-to-face (i.e. mobile or offline) surveys, many users also need to send a web-based survey to a group of people or want to have a survey available online that can be accessed from a browser. Using a combination of online and offline surveys will give your research more depth. With QuickTapSurvey, you can convert existing online SurveyMonkey surveys into offline mobile surveys for face-to-face data collection.

    Here’s more information about importing SurveyMonkey surveys into QuickTapSurvey: http://blog.quicktapsurvey.com/2014/05/08/online-offline-surveys-import-surveymonkey-surveys-quicktapsurvey/

  • Heather

    I’d been using SurveyMonkey and GoogleForms for over an year, but was looking for something better and after trying numerous suppliers, I can say that addpoll.com is among the best ones and is a great value for money. Very powerful, easy to use, customizable and affordable. All that our business needed and still does, so we keep using them for polls and surveys with our customers.

  • edward2th

    Searched around and see this : polljoy (polljoy.com). Seems pretty new. Not sure if stable. Any comment?

  • http://www.sogosurvey.com/ SamDaniel

    Sorry but I don’t agree to that list. I would recommend SoGoSurvey and Fluidsurveys. I had taken surveys from SoGoSurvey for market research and I found them really good. You can check http://www.sogosurvey.com/ .

  • http://www.cloudappsportal.com/ Regina Ritter
  • Guest

    Hi Ross,
    I think your article should be updated because you forget one of what I find as most
    important survey softwares in which I give you my personal return of experience.

    In fact,during my academic career ( Bachelor +2 Masters degree), I was supposed to conduct several
    surveys and I can say that during all this period, I was a big fun of google
    docs and then surveymonkey , until I discover a survey software that gives to the academic research its importance. In fact, it’s the unique software that gives the possibility to students like
    me to get a free license for an advanced use (http://www.sogosurvey.com/static/packages.aspx?blnpackages=False#target).

    Moreover, a question of design, it has a good looking and it’s featured for an easy use. That’s
    why I intend to use it in my doctorate research which requires a developed tools/options compared to
    what I needed previously in my past academic career .

    As example I can mention the use of Branching/skip logic question that allows me to vary the
    question display in function of respondents answers to a previous question; The Possibility to ask
    my questions with the support of uploaded image and video; The Possibility
    to export and/or import data from others
    softwares (e.g Excel,CSV,SPSS…) for further analysis; The Possibility to beneficiate
    form others tools in accordance with the needs of each one of us (http://www.sogosurvey.com/Features/List-of-All-Features.aspx )

    For all the previous reasons, I have already taken the decision to prefer So Go Survey for
    my thesis research after one day of investigating and comparing around of 10
    survey software’s that include the majority of the survey software’s mentioned
    above.

    GRISSA Karim (PhD Student in WebMarketing- Poitiers University)

  • Med

    Hi Ross,
    I think your article should be updated because you forget one of what I find as most
    important survey softwares in which I give you my personal return of experience.

    In fact,during my academic career ( Bachelor +2 Masters degree), I was supposed to conduct several
    surveys and I can say that during all this period, I was a big fun of google docs
    and then surveymonkey , until I discover a survey software that gives to the academic research its importance. In fact, it’s the unique software that gives the possibility to students like
    me to get a free license for an advanced use ( http://www.sogosurvey.com/static/packages.aspx?blnpackages=False#target )
    Moreover, a question of design, it has a good looking and it’s featured for an easy use. That’s
    why I intend to use it in my doctorate research which requires a developed tools/options compared to
    what I needed previously in my past academic career .

    As example I can mention the use of Branching/skip logic question that allows me to vary the
    question display in function of respondents answers to a previous question; The Possibility to ask
    my questions with the support of uploaded image and video; The Possibility
    to export and/or import data from others
    softwares (e.g Excel,CSV,SPSS…) for further analysis; The Possibility to beneficiate
    form others tools in accordance with the needs of each one of us (http://www.sogosurvey.com/Feat… )

    For all the previous reasons, I have already taken the decision to prefer So Go Survey for
    my thesis research after one day of investigating and comparing around of 10
    survey software’s that include the majority of the survey software’s mentioned
    above.

    Med Karim GRISSA (PhD Student in WebMarketing- Poitiers University)

  • http://ridofmice.net Brian Mcneil

    This newer survey tool has the kinds of functions marketers and business owners can appreciate. Different style questions, scoring, viral sharing, graphics for engagement, custom responses. It can be tied to a contest or coupon based on responses and has an inbuilt email platform to further engage based on actions. online survey tool

  • thomas

    Hey Ross,

    Maybe you should have a look to our new survey app which is quite different from what is currently on the market.
    We’re more focused on short surveys that help you in you daily life (we to go this weekend, feedback from our meeting, etc…)
    You can give it a shot here : app.vizir.co

  • http://www.esurveyspro.com Florentin Badea

    I recommend eSurveysPro.com: http://www.esurveyspro.com. The free account has amazing features.

  • Olivia Green

    Looking for an online survey job that actually pay you ?
    don’t worry , just visit this website and make your next goal !

    http://topbestreview.blogspot.com/

  • john jakson

    Thank you Ross

    just visit this website and make your next goal ! -https://www.surveyforbusiness.com

  • Brian Hersh

    Nice article!

    For our internal needs, our company started using BeeTold. It’s really easy for shooting questions to co-workers and employees. It’s designed for mobile – I really like it.

    https://itunes.apple.com/us/app/beetold…-the-truth/id942654921?mt=8

    Pretty sure it’s on android too.

  • James Carlsen21

    I am currently using Survtapp with free account, they allow to create multiple survey to collect customer feedback or responses. Just login into survtapp and create free survey in 3 easy steps

  • https://www.surveyforbusiness.com Surveyforbusiness

    Thanks for the information ROSS BEARD. I am currently using http://www.surveyforbusiness.com with free account. Just login Into Surveyforbusiness and create free survey in 2 easy steps

  • Julie McLoughlin

    I recommend SwiftSay online survey tool – inexpensive and great easy to use features. Check out this link for features, samples and discount code: http://onboardtraining.com.au/mod/page/view.php?id=2090

  • Sufian Chowdhury

    Thanks for the article, super helpful! I ended up going with Google Forms! 🙂

  • John Stephen

    Hi Ross,

    Good research I must say. These seem to be some amazing survey tools. However, I would like to suggest SutiSurvey ( https://www.sutisurvey.com/ ), that lets you collect feedback and create great surveys in a fraction of seconds.

    Keep sharing such informative blogs.



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