As 2014 gets back into full swing, I want to highlight some of our most popular blog posts in 2013.
What a year for the Client Heartbeat Blog. We started from nothing, 0 subscribers, 0 visitors and no blog. By years end we built a blog and newsletter that now helps over 12,000 business professionals every month.
In February we started the Client Heartbeat Blog as a way to help you improve customer satisfaction and retain more customers. Right from the start, this has always been our primary goal – to help you.
You have taken the initiative to improve and we’re here to help. The Client Heartbeat team has been extremely overwhelmed by the response from all our visitors, subscribers and customers. Your countless emails, comments and questions have kept us on our toes, and kept us motivated to keep providing you with valuable content.
So without keeping you any longer, here are the 10 most popular blog posts for 2013. Let me know which one you found most valuable in the comments.
1. 9 Customer Retention Strategies For Companies
This has been our ‘flagship blog post’. It’s full of information to help the beginners get started. Quickly learn some actionable strategies that you can use today to start improving customer retention.
2. 6 Customer Satisfaction Metrics You Should Be Tracking
Discover what metrics you need to be tracking to improve customer satisfaction. This blog post includes some actionable questions you can start using in your customer feedback surveys. Use the metrics to measure customer satisfaction and see how happy customers really are.
3. Calculating Customer Retention Rate
If you’re interested in improving customer retention, you first need to know how to calculate it. This blog post highlighted the formula to use and has a downloadable customer retention calculator. Calculate your current retention rate so you have a base point to improve on.
4. Online Survey Tool Comparison Guide
For those of you interested in buying an online survey tool, this guide gives a good overview of the top four solutions available. Discover the different tools, the pros and cons of each and their pricing models.
5. 18 Ways to Build Customer Loyalty
Customer loyalty is essential to any growing company. If you can’t keep customers coming back, it makes it very hard to grow your business. Use these 18 simple strategies to build customer loyalty.
6. How To Increase Customer Satisfaction (9 Strategies)
This guide is packed with nine actionable strategies that can help you increase customer satisfaction. A happy customer is a loyal customer and a potential advocate. High customer satisfaction is a result of a consistent customer experience and exceptional level of service. Use the strategies in this guide to improve customer satisfaction and retain more customers.
7. 15 Customer Experience Statistics That Can’t Be Ignored
Our very first infographic and boy, wasn’t it popular. Amassing over 300 shares, this blog post caught the eyes of a lot of business owners, marketers and customer experience consultants. Compiling 15 statistics taken from verified sources, this infographic highlights the importance of creating amazing customer experiences.
8. 5 Customer Experience Strategies That Work
Following on from our successful customer experience infographic, I knew we needed to give you guys some actionable strategies that you can implement. This action packed blog post highlights five strategies that are essential to creating an experience that WOW’s customers so much that they keep coming back and tell others about.
9. The Complete Guide to Customer Expectations
Excellent customer service and high customer satisfaction must start with understanding customer expectations. You need to know who your customers are and what they want. This guide is a complete ‘how to’. Learn how to set and exceed expectations, and see some real examples of companies that do a good and bad job at it.
10. 12 Customer Retention Mistakes That Are Hurting You
Rounding out the 10 most popular blog posts is this bad boy. It was trending on LinkedIn and was read by over 1000 people within a 48 hour period. Read this blog post to get a quick reminder of the common mistakes that lead to poor customer retention rates.
What’s the Plan for the Client Heartbeat Blog in 2014?
We have a big year lined up for the Client Heartbeat Blog and hope you can continue with us on the journey to high customer satisfaction.
This year we are putting a big focus on talking to our customers that have high customer satisfaction ratings. We want to talk to them and see what they are doing differently to achieve high customer satisfaction and low churn.
This research will be shared with you over the course of the year. There will be blog posts, reports, webinars and live events. Our team will be making some appearances at industry events and we plan to host our first ‘Client Heartbeat Customer Conference’.
I personally want to thank you again for your support in 2014.
From the whole team at Client Heartbeat, we wish you high customer satisfaction for 2014.
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What do you want to see in 2014?
I’d love to hear what you want us to teach you in 2014. Post some topics you want to learn more about in the comments below.
Other blog posts that just missed the cut: