Customer experience is a hot topic at the moment.
Here is a list of the 10 most read customer experience articles on LinkedIn’s publishing platform.
“Digital transformation represents the next big thing in customer experience and ultimately how business is done. Those companies that “get it” early on, that invest more in learning about their digital customers’ behaviors, preferences, and expectations, will carry a significant competitive advantage over those that figure it out later.”
“Customer experience is everything your brand does for your customers, everything your business processes to do them and how it makes them feel. Customer experience design is the art and science of shaping experience for customers so they appreciate it, remember it, and share it with their friends.”
By Jim Bass – Customer Experience Professional
“Take a moment today to identify the places in the pre-sale process you can tighten up. Are there any quick wins you can execute on now? Anything with medium to large impact and low to no cost should be tackled now. Make a list of the other items, prioritize them and put them on the short list of projects which need to be started or completed in the next 2 quarters. “
“I believe companies need to get back to basics of focusing on understanding customer needs and wants, and valuing their employees.”
By Sean Gardner – Forbes #1 Social Media Power Influencer
“It is indeed the Age of the Customer. This seismic shift in the marketplace has been largely aided by huge advances in the technology over the last two decades – resulting in a tech-savvy, highly informed customer base that expects results.”
“Technology is a part of the magic wand that Disney is wielding on their experience for the future. With a little pixie dust and a whole lot of Bibbity-Bobbity-Boo, they are going to transform the experience for its guests to remove some of the frustrations (long lines, no seats at the show, and so on) that can mar the park experience for guests. “
“The research found that the companies most successfully navigating a digital transformation are those with a clear sense of what the customer experience is — and how it could be better if the organization would reach customers and engage employees throughout that entire digital journey.”
“Business leaders must dig into the fabric of their organizations, revamping structures, processes, systems and mindsets to create a consistent customer experience. This takes more than writing a new mission statement.”
By Rick Conlow – CEO & Co-Founder of WCW Partners, Inc.
“I think companies need to stop spending millions of dollars on customer surveys for data that isn’t used and provides little real return, and invest it in creating customer driven teams. It is obvious that few companies do this. Why not survey and measure less, and spend significantly more time listening to, training, coaching, recognizing, communicating with, planning with, supporting, innovating with and helping your employee teams? “
“Create great customer experiences that simply have to be shared. Word of mouth’s potency has increased exponentially by social media. Ten years ago I might have told ten people about the Davek Umbrella Guy. In 2014, I’ve told thousands.”
* ‘Most read’ list is calculated using Buzzsumo and is ranked based on the number of shares per article.