Client Heartbeat Mondays: 3 ways I Increased Customer Retention by 65% [VIDEO]

customer retention for managed services

Imagine if you never lost a customer?

How would your business look if you were able to retain 100% of your customers year after year?

In this weeks episode on Client Heartbeat Mondays, Gordon takes you through three customer retention strategies he used to increase customer retention by 65% whilst growing his IT Services business.

Since I’ve touched on MSP customer retention strategies before on this blog, I’m super excited to share Gordon’s tips with you.

Here’s the three strategies Gordon will go through in the video.

1. Two key metrics that make up a satisfied customer:

  • Availability: for MSPs, this is your response times.
  • Accuracy: your attention to detail – making sure you fix client problems the first time.

Make sure you give your customer what they want, when they want it.

 2. How to improve your availability (response times) and improve your accuracy (attention to detail):

  • Use standardization to create a stand operating environment.
  • By standardizing your processes, you can improve your attention to detail, which leads to easier documentation and less time spent on bringing new staff up to speed with your business operations.

3. Use Client Heartbeat to trend customer satisfaction over time and identify customers at risk:

Here’s some further reading:

Tagged: Client Heartbeat Mondays

About Ross Beard

Ross Beard was on the marketing team at Client Heartbeat, the simple customer feedback tool. Learn how Client Heartbeat makes improving customer satisfaction easy.

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Client Heartbeat sends personalized email surveys to your customers on a periodic basis to measure customer satisfaction. Use the data and feedback to focus on improving overall satisfaction.

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