About Ross Beard

Ross Beard was on the marketing team at Client Heartbeat, the simple customer feedback tool. Learn how Client Heartbeat makes improving customer satisfaction easy.

The simplest and most accurate way to measure customer satisfaction with Client Heartbeat

Measuring customer satisfaction is one of the best ways you can benchmark and improve your customer experience. But how do you measure customer satisfaction? Unlike measuring your Net Promoter Score (NPS), there isn’t a clear-cut way to measure how happy or unhappy your customers are with the products and services you deliver. There are various … Read More →

How do you calculate your Net Promoter Score? Try one of these five software tools

How do you measure the customer experience? One metric you can use is your Net Promoter Score (NPS). Your Net Promoter Score is a number that represents how loyal your customers are – a calculation that takes into consideration happy customers (promoters), satisfied customers (passives) and unhappy customers (detractors). Calculating your NPS starts with asking your … Read More →

A Thanksgiving lesson in the customer experience: Why you must be transparent with your business hours during holiday periods

Thanksgiving is a wonderful holiday in the United States that Americans observe surrounded by family, food and football in honor of the harvest celebration that the Pilgrims held in Plymouth. But as an Australian in the United States, I found myself working that Thursday and searching desperately for restaurants and cafes that were open so … Read More →

4 Reasons Why Customer Advocacy is Important to Your Business

Customer advocacy is a marketing term for a customer-focused strategy that encompasses all aspects of contact a company has with its customers, including experiences with products, services, sales, support and complaints. Customer advocacy is important because it provides marketers and business owners with a way to leverage their most loyal customers as brand ambassadors to … Read More →

How Chick-fil-A Creates a Memorable Experience (and Grows Revenue by 13% Annually)

For the last 10 years, Chick-fil-A has been growing at roughly 13% annually, meaning the business is essentially doubling in size every five to seven years. Steve Robinson, Chick-fil-A’s senior vice president and chief marketing officer, attributes part of their success to building a “raving fan” base full of Chick-fil-A ambassadors. But how does Chick-fil-A … Read More →

Improve Satisfaction and Retain Customers

A simple customer feedback tool that surveys customers, measures satisfaction and identifies unhappy customers.

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Improve Customer Satisfaction

Client Heartbeat sends personalized email surveys to your customers on a periodic basis to measure customer satisfaction. Use the data and feedback to focus on improving overall satisfaction.

Retain More Customers

By using past scores and industry data, Client Heartbeat identifies unhappy customers are 'at risk' of defecting to competitors. Get instant email notifications so you can follow up and stop them from leaving.

Gather More Feedback

Our surveys get industry high participation, often over 60%. This means you get more actionable customer feedback that you can use to improve satisfaction.