Customers Don’t Buy Products and Services – They Buy Experiences

“Customers are no longer buying products and services – they are buying experiences delivered via the products and services.” – Tweet This Those are the words of Gregory Yankelovich, customer experience veteran and CEO of Customer Experience IQ. As businesses around the world realize they are now competing in highly commoditized markets, we accept that … Read More →

The 10 Most Read Customer Experience Articles on LinkedIn

Customer experience is a hot topic at the moment. Here is a list of the 10 most read customer experience articles on LinkedIn’s publishing platform. 1. Research: Why and How Organizations are Adapting for the Digital Customer Experience By Brian Solis – Principal Analyst, Altimeter Group “Digital transformation represents the next big thing in customer experience and … Read More →

The Customer Service Experience: Five “Best in Class” Tactics

Anne Franz, customer experience executive at Confirmit, believes that the “customer experience is the sum of all the interactions that a customer has with a company over the course of the relationship cycle.” She goes on to say that the difference between customer service and customer experience is simple: “customer experience is what the customer … Read More →



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